Adrian Orozco's profileA Melendez's profile

Samabila

Multiple Owners
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Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian

Samabila is a project with a lot of heart founded by an incredible person with an evident vision of elevating
the flavor of your every-day ramen and taking it to another level. Yes, it is a Korean ramen seasoning (and it’s bomb). 

This project is a packaging re-design, and although the main task was only to change the brand's character,
we knew immediately that we needed to create an identity to give it the personality it deserved. 
We created a new character and a wordmark, made a selection of friendly fonts,
simplified the color range, and designed different elements to create a complete and functional brand. 

For this project, it was necessary to create animations to continue with the freshness of the project. 
These animations worked as small campaigns on social media and helped give more dynamism and visibility to the brand.
😎

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Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian




The result was very positive with the audience, and it also brought other great news,
such as winning 1st place in Packaging Design at the 100 Show 2023, organized by the AIGA of Salt Lake City.


🐲 🍜 🔥
Client: Samabila
Photography: Ale Melo
Motion Direction: Minuto​​​​​​​
Art Direction: Adrian Orozco
Illustration & Graphic Design: Adrian Orozco


THANKS! ✌️


Korean Food Packaging animation motion graphics ILLUSTRATION korean Character design ramen brand identity asian
Samabila
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